Churn
Brands often answer customer loss with rebrands, collaborations and activations because visible activity feels like action. A churn diagnosis finds where the promise, experience and economics stopped joining up before the next project begins.
Insights
Notes on business, brand, marketing, and what founders should check before paying for the next project.
When AI Can Do the Work, Who Owns the Workflow?
JetBrains Air shows how a business can defend the workflow around AI when the capability at its centre becomes easier to rent.
When the Decision Keeps Circling
For founders about to pay for the next project, the risk is starting work before the team agrees on what needs changing.